What is the primary role of a manufacturer's representative?

The primary role of a manufacturer's representative focuses on training others about the product, which includes both product knowledge and sales techniques. This function is essential as it allows salon and spa professionals to understand the benefits and applications of the products they will be selling or using. By providing adequate training, the representative helps ensure that the staff can effectively communicate the value of the products to potential clients and enhance sales performance.

In contrast, designing new beauty products is typically the responsibility of product developers or formulation chemists rather than representatives. Managing spa operations would fall under the purview of an operations manager or spa director, who oversees the overall business rather than focusing solely on product representation. Conducting aesthetic treatments is a task usually performed by licensed estheticians and does not align with the role of a manufacturer's representative, whose emphasis is on promoting and educating about products rather than performing services.